2019 National Conference
Day One • 9/18/19
Kick off the 2019 National Conference with live music from Honey & Blue and our City Champion and Board Award Ceremony.
Always a time, this year’s will be the best welcome party yet.
6:00 - 10:00 PM
Day Two • 9/19/19
Agenda subject to change. But here’s a sneak peek at the format and major topic areas for 2019.
Main Stage + Events
8:45 - 9:00 AM
9:00 - 9:15 AM
Alaina Shearer, Founder,
9:15 - 10:00 AM
The Story We Tell
Body image, gender norms and stereotypes. Hear from today’s leading marketing teams on their efforts to change the dialogue on how women are portrayed in digital advertising.
Speakers: Mik Zazon, Influencer and Founder, Health Undefined
10:00 - 10:15 AM
Funmilola Fagbamila, Artist
10:15 - 11:00 AM
11:00 - 11:45 AM
THE GEN Z CART
The future of retail is in the hands of Gen Z. How are they shopping, what are they shopping for and where can digital marketers meet them for a conversion? Hear from a panel of brands targeting Gen Z shoppers for the latest trends you can’t afford to ignore.
Jacee Scouler, Director of Brand Marketing, Strategy, Hollister; Mike Bills, Founder & CEO, Venn Growth Collective; Lindsey Casella, Sr. Marketing Manager, Youth Marketing Connection
11:45 - 1:00 PM
1:00 - 1:20 PM
DIGITAL HEALTHCARE MARKETING: 2020 & BEYOND
Who better to shape the future of consumer behavior and impact than the healthcare industry? Enjoy this mind blowing talk from Leigh Householder on the latest innovations at Syneos and how those innovations will reach far beyond healthcare and into every marketer’s playbook.
Speaker: Leigh Householder, EVP, Innovation, Syneos Health
1:20 - 1:30 PM
Kelsey Grassman, Founding Member
1:30 - 1:50 PM
Change is inevitable. But how we manage change and navigate our fears during transition as individuals or teams makes or breaks our careers. Prepare to feel totally fired up to embrace change after this empowering talk from Cassandra Worthy.
Speaker: Cassandra Worthy, Speaker & Change Enthusiast
1:50 - 2:30 PM
OUR NEW REALITY
How can brands reach us with Virtual and Augmented Reality? The case studies from major national brands on this panel will change the way you see AR and VR giving you actionable steps and know-how on implementation.
Panelists: Myra Ballentine, CEO & Founding Partner, VECTRE, XR Experts; Jennifer Wright, Sr. Consultant, Brand Mgmt, Nationwide; Paul Mealy, Solutions Director, Fusion Alliance
2:50 - 3:00 PM
3:50 - 4:00 PM
4:00 - 4:30 PM
AT THE INTERSECTION
Sisterhood & Race
We’re sisters, but from very different families. During this moving panel we aim to bring forth much needed dialogue on how we can truly build a bridge for all of our sisters to a brighter future. And how does our role as marketers, and as women play into this future?
Panelists: Amber Guild, President, T Brand, The New York Times; Nichole Barnes Marshall, VP & Chief D&I Officer at L Brands; Funmilola Fagbamila
Moderator: Shibani Faehnle, Founder, Bombay Taxi Boutique
4:30 - 5:00 PM
KEYNOTE: TO BE ANNOUNCED
5:00 - 5:15 PM
6:00 - 9:00 PM
OPENING NIGHT CRAWL:
With Land Grant Brewing as our anchor and home base, we’ll take to the streets of Franklinton, the hippest hood in Columbus for an epic bar crawl and Unicorn scavenger hunt. Yes, we said Unicorns. 😉