2019 National Conference
Day One • 9/18/19
Kick off the 2019 National Conference with live music from Honey & Blue and our City Champion and Board Award Ceremony. Always a time, this year’s will be the best welcome party yet.
Day Two • 9/19/19
Agenda subject to change. But here’s a sneak peek at the format and major topic areas for 2019.
Main Stage + Events
9:00 - 9:15 AM
9:15 - 10:00 AM
The Story We Tell
Body image, gender norms and stereotypes. Hear from today’s leading marketing teams on their efforts to change the dialogue on how women are portrayed in digital advertising.
10:00 - 10:15 AM
10:15 - 11:00 AM
11:00 - 11:45 AM
The Gen Z Cart
The future of retail is in the hands of Gen Z. How are they shopping, what are they shopping for and where can digital marketers meet them for a conversion? Hear from a panel of brands targeting Gen Z shoppers for the latest trends you can’t afford to ignore.
11:45 - 1:00 PM
1:00 - 1:20 PM
Digital Healthcare Marketing: 2020 & Beyond
Who better to shape the future of consumer behavior and impact than the healthcare industry? Enjoy this mind blowing talk from Leigh Householder on the latest innovations at Syneos and how those innovations will reach far beyond healthcare and into every marketer’s playbook.
1:20 - 1:30 PM
1:30 - 1:50 PM
From Zero To Hero
Back by popular demand and this year on the main stage salary negotiation expert, Lauren Hasson, Founder of DevelopHER, will fire you up and motivate you to demand your worth day in and day out.
1:50 - 2:30 PM
Our New Reality
How can brands reach us with Virtual and Augmented Reality? The case studies from major national brands on this panel will change the way you see AR and VR giving you actionable steps and know-how on implementation.
2:50 - 3:00 PM
3:00 - 3:50 PM
Checkout vs. Amazon
Will Facebook and Instagram check out give Amazon its first major competitor? How should your marketing strategy adapt to the instant check out soon to be available to every retailer via Facebook and Instagram. You’ll hear from a panel of behind the scenes experts and reporters on the latest.
3:50 - 4:00 PM
4:00 - 4:30 PM
At the Intersection
We’re sisters, but from very different families. During this moving panel we aim to bring forth much needed dialogue on how we can truly build a bridge for all of our sisters to a brighter future. And how does our role as marketers, and as women play into this future?
4:30 - 5:00 PM
Keynote 1: To Be Announced
5:00 - 5:15 PM
6:00 - 9:00 PM
Opening Night Crawl:
With BrewDog as our anchor and home base, we’ll take to the streets of Franklinton, the hippest hood in Columbus for an epic bar crawl and Unicorn scavenger hunt. Yes, we said Unicorns. 😉
Day Three • 9/20/19
The Westin Hotel
Note: Tickets to access this full day are limited to 600 and will sell out this year. Please buy your full conference pass now to guarantee access.
This year, every conference attendee will walk away with three digital case studies in each of our panel categories. Presented by leading agencies and brands, the case studies will be delivered by the teams themselves and then available in PDF form afterwards.
|8:00 AM||SEO & Content Strategy|
|9:00 AM||Web Design & UX: Kizmet Ideas, Qualified Digital|
|10:00 AM||Multicultural Marketing|
|11:00 AM||Social Media & Marketing: Sprinklr|
|1:00 PM||Conversion: Email/CRM/Paid: Hero Digital|
|2:00 PM||Video Marketing: Epipheo|
Sponsor one of these panels to present your case study? Or, if you are a member, pitch us your case study. Email [email protected] subject line: case study
Our professional and personal power hours will focus on your own personal and professional development. From fine tuning your presentation decks to selling yourself and taking your power back – we’ll cover as much as we can during these jam packed hours with expert workshop leaders.
Westin Breakout Room 1
I Love Decks: High Impact Presentations, Half the Time
Bethany Auck, Founder, SlideRabbit
Growing Up: An Agency Founder's Story
Jaqi Saleem, Founder, Qualified Digital
Liz Simpson, Co-Founder, Stimulyst
|1:00 PM||Dude, Can We Talk? How to conquer the mansplainers.|
The Side Hustle is Everything
What's Your Rate? Freelance Positioning and Pricing Strategies.
Alaina Shearer, Founder, Women in Digital
Westin Breakout Room 2
Lauren Hasson, Founder, Developher
|10:00 AM||Should I Stay or Should I Go? On promotions (or not).|
Motherhood and Balance?
|1:00 PM||He said what? Harassment and Gender Bias.|
Press Pause on Perfection
Regan Walsh, Executive Life Coach
Meet in the privacy of the Member’s Lounge for Ask & Give sessions for women who specialize in these areas. All the power will be traded in our signature Asks & Gives led by expert moderators.
|10:00 AM||Social Marketing|
|11:00 AM||Copy & Content|
|1:00 PM||Web Design UX|
|2:00 PM||Search Marketing|
|3:00 PM||Email & CRM Marketing|
Sponsor one of these sponsor one of these networking hours. Email [email protected]
Westin Breakout Room 4
On a Chapter Board or ready to start your own chapter? These workshops led by our top volunteers nationwide are for you.
|8:00 AM||New & Emerging Chapters|
|9:00 AM||Board Development & Recruitment|
|10:00 AM||Board Communication & Management|
|11:00 AM||Peer Circle Development|
|1:00 PM||Sponsorships & Sales|
|2:00 PM||Diversity & Inclusion|
|3:00 PM||Marketing and Communication|
|4:00 PM||Speakers & Event Themes|